Our Experience
YESSSS can help your marine business take on or grow your national or overseas markets but, more importantly, provide meaningful and cost-effective shortcuts to get there.
Our team has over 40 years of combined experience in the marine industry.
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NONA PEDERSEN
Joint CEO/Director of Marketing
9 years experience in marine
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CHRIS BAIRD
Joint CEO/Director of Business Development
30 years experience in marine
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KATE LEON-BROWN
Business Development Manager
3 years experience in marine, Founder of 2 start-ups.
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HOLLY MILLS
Digital Marketing Strategist
4 years experience in marine
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JESS LANE
Graphic Design Specialist
2 years experience in marine, 4 years experience in graphic design
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KEEKS
Head of Wellbeing
12 years experience of cuteness
What Chris brings to your company:
Chris brings over 30 years of expertise in managing marine businesses. He has grown them quickly and helped make them serious players in the market, taking local companies to national and international dominance – not once, not twice, but three times!
A quick snapshot:
NAVMAN Marine
As CEO, Chris helped grow the business in Australia from $1M to $42M in 5 years. NAVMAN was then successfully sold to Brunswick.
FUSION Entertainment
As CEO, Chris took FUSION from a small start-up business to a profitable turnover of $72M. FUSION was then successfully sold to Garmin.
PROPSPEED
A mature, 20-year marine business when Chris joined as CEO, Propspeed almost doubled sales over 3 years. Importantly Chris was instrumental in strengthening the whole international direction, channels to market and overall marketing strength.
In all 3 businesses, Chris was hands-on and continually in-market.
Prior to the above ventures, Chris ran a successful marine chandlery, a fast-growing yacht charter business with a sailing school, and the number one marine electronic specialist retailer in Australia, Markwell Marine.
Currently, not only is Chris our joint CEO, but he is also Director of Broadwater Marine, Asia’s largest marine chandlery business based in the Philippines.
“Great results can be achieved when you use other people’s experience. Taking on new markets can help you reach your business goals much faster.”
Chris Baird